Private Equity

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Flipkart acquires e-commerce enabler ANS Commerce

Business Line  

The Flipkart Group has acquired Gurugram-based e-commerce enabler ANS Commerce. The deal is expected to close in the second half of 2022. Post-acquisition, ANS Commerce will continue to operate as an independent business under its existing leadership team. Started in 2017, ANS Commerce has built a full-stack offering for brands across the value chain, including brand store tech, performance marketing tech and services, marketplace integrations and warehousing and facilities maintenance capabilities. The firm works with over 100 clients across the enterprise, mid-market, and D2C brands in different categories, supporting their transition to digital commerce.

From the Venture Intelligence PE-VC Deal Database: In Oct-21, ANS Commerce had raised USD 2.2 million in its angel round led by Gokul Rajaram and Venture Catalysts. 9Unicorns along with a clutch of angel investors such as Kunal Shah, Kunal Bahl and Rohit Bansal, Umang Kumar, Varsha Rao, Manik Gupta, Shobhit Singhal and Touchstone LLP had also participated in the funding round. In Jan-21, ANS Commerce had joined Flipkart Leap, a startup accelerator program by Flipkart.