FMCG brand Himshakti raises funding from Artha Venture Fund

Artha India Ventures, in partnership with IIM Kashipur, has provided pre-seed funding of INR 17 lakh to Dehradun-based FMCG brand Himshakti. The round also saw participation from angel investors Anand Kumar of Pier Counsel and Varun Agrawal of StarClinch. Himshakti plans to use the funds towards marketing, sales, and for improving the packaging quality of its products. Founded in November 2019 by Harshit Sehdev, Himshakti aims to provide nutritious food products from the Himalayan region.