Ghodawat Consumer acquires beverages startup Coolberg

Ghodawat Consumer Ltd (GCL), the FMCG arm of Sanjay Ghodawat Group (SGG) has acquired Mumbai-based startup Coolberg, which offers malt-based flavored non-alcoholic beverages. Coolberg will become part of the Impulse division of GCL as its entire team will join GCL and will continue to develop a portfolio of new-age premium beverage brands. Founded by Pankaj Aswani and Yashika Keswani in 2016, Coolberg has been the pioneer of the malt-based beverage category in India and has scaled its distribution in more than 200 cities and across 10 countries.