Liquidity Events
Ghodawat Consumer acquires beverages startup Coolberg
Ghodawat Consumer Ltd (GCL), the FMCG arm of Sanjay Ghodawat Group (SGG) has acquired Mumbai-based startup Coolberg, which offers malt-based flavored non-alcoholic beverages. Coolberg will become part of the Impulse division of GCL as its entire team will join GCL and will continue to develop a portfolio of new-age premium beverage brands. Founded by Pankaj Aswani and Yashika Keswani in 2016, Coolberg has been the pioneer of the malt-based beverage category in India and has scaled its distribution in more than 200 cities and across 10 countries.
From the Venture Intelligence PE-VC Deal Database: Between Aug 18 and Sep 21, Cooberg had raised over USD 5 million from IAN Fund, RB Investments, India Quotient, Others. (Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)
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