Private Equity

PE Fund Investments

GIC in talks invest $75-M for minority stake in D2C brand Wow Skin Science

Economic Times  

Singapore's sovereign wealth fund GIC is in talks to pick up a significant minority stake in direct-to-consumer (D2C) beauty and personal care brand Wow Skin Science for USD 75 million. The deal would give the ChrysCapital-backed company a post-money valuation of USD 400–USD 420 million. The company's existing investors will also top-up capital to maintain stake. The company will look to expand its offline presence and will also push its online efforts by investing in technology. Wow Skin Science sells toxin-free beauty products across categories such as skin, hair, nutritional supplements, bath & body, and wellness. It sells on e-commerce platforms, its own website, as well as brick-and-mortar stores. Last year, ChrysCapital had acquired about 35% stake in Wow for USD 50 million, valuing it at INR 900 crore.