Private Equity

Liquidity Events

Gupshup acquires CRM SaaS firm OneDirect

BusinessLine  

Conversational messaging unicorn, Gupshup has acquired Bangalore-based CRM SaaS firm OneDirect in a deal that included a mix of cash and stock. OneDirect's platform enables businesses to manage all customer conversations across multiple channels - SMS, WhatsApp, Instagram, Google Business Messenger, RCS, Voice, Email and more - using an unified Agent Dashboard interface. OneDirect's key investors include Sequoia Capital, American Express and ru-Net. Gupshup enables better customer engagement through conversational messaging and is reported to be enabling over 7 billion messages per month.

From the Venture Intelligence PE-VC Deal Database: In 2018, OneDirect had raised about USD 1 M from Whiteboard Capital, RB Investments, Morpheus Fund, RTP Global, Sequoia Capital India, Kunal Shah and others. (Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)