Haircare startup Illuvia raises funding from Fireside, Multiply Ventures

Iluvia , a haircare brand floated by Bengaluru-based Renaura Wellness, has attracted Series A funding from Fireside Ventures and Multiply Ventures. The firm will use the funds to grow the team and to fuel its brand expansion initiatives.Founded by Nishant Gupta and Palash Pandey, both alumni of Vellore Institute of Technology (VIT), Iluvia focuses on developing a diverse product portfolio tailored to professional haircare needs. Initially incubated at VIT, Renaura Wellness later raised funding from Startups Club Incurator Network (SCIN).