Private Equity

VC Fund Investments

Healthy snacks brand Madmix raises funding led by Prime Securities

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Snacks maker Madmix, owned by Mumbai-headquartered Mel Sante Food Production Pvt Ltd, has raised a pre-seed funding round at a valuation of about INR 12 crore. The round was led by Prime Securities, Authum Investments, and Team India Managers. The company will use the new funds towards marketing efforts, sales team expansion, and product development. The startup claims to have a presence in Nepal, Hong Kong, New Zealand, and the US. Its products are available in over 650 stores in India.