Home & personal care D2C brand Beco raises Rs.11-Cr led by Rukum Capital

Beco, a Mumbai-based direct to consumer (D2C) brand in home and personal care segment, is to raise INR 11 crore in a fresh financing round led by Rukum Capital which led the round with INR 3.75 crore. Koenig Solutions participated with INR 2 crore. Let'sVenture, AL Trust, ClimateAngels, Kunal Bhal, Aamir Khan Films LLP and 18 other investors also participated in the funding round. Beco claims to be an eco-friendly and zero-plastic company offering a range of products for home and kitchen and personal care. Its offerings include tissues, towel rolls and toiletries. The proceeds from the new funding will be used to meet operating, working capital requirements, capital expenditure and to expand operations.