Home decor startup Nestroots raises $100-K from We Founder Circle

Gurugram-based home decor startup Nestroots has raised USD 100,000 from startup investment platform We Founder Circle. It plans to deploy the funds for digital marketing, building a better UI/UX for customers, facilitating association with vendors, and building more product categories. Started in 2016 by Chhavi Singh, Nestroots sells from multiple platforms including its own website. It offers products across seven different categories - furniture, kitchen, dining, tableware & serve-ware, barware, cutlery and decor. Since inception, the brand has served over 55,000 customers across more than 35 cities in India.