PE-VC Fund Investments
Hyper-local startup for staple foods Anmasa raises Rs.30-Cr led by Fireside Ventures
Delhi-based D2C (direct-to-consumer) grocery company Anmasa has raised INR 30 crore in a seed funding round led by Fireside Ventures. The round also saw participation from existing backer Blume Ventures and angel investors.Founded in 2024 by Yatish Talvadia and Shailendra Upadhyay, Anmasa produces and sells minimally processed staples and pantry products, including flour, spices, edible oils, rice, pulses, ghee, and dry fruits. The company operates a neighbourhood micro-manufacturing model, where products are processed in small batches closer to consumers after an order is placed.The company plans to use the fresh capital to expand into Bengaluru, Pune, and Hyderabad and to open new stores and manufacturing hubs. It also plans on strengthening its technology infrastructure, including the development of an enterprise resource planning (ERP) system, and enhancing its leadership team and product personalisation efforts.
Between Jun 2025 and Feb 2026, Anmasa had attracted about USD 2 million from Better Capital, Blume Ventures, Indigram Labs Foundation, Snow Leopard, Veltis Capital, and others.For FY25, Anmasa had reported about INR 0.32 crore in Operating Income and about INR 0.43 crore in Net Loss.
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