IIFL Fintech Fund invests $2-M in loyalty rewards s'ware maker EasyRewardz

IIFL Fintech Fund has invested USD 2 million in Gurgaon-based EasyRewardz Software Services Pvt. Ltd, a company that offers services related to loyalty-based rewards as a part of its Series B Funding. EasyRewardz has earlier raised funds from Transcontinental Venture and Flipkart. EasyRewardz enables members to track and manage their loyalty balances across BFSI, retail and shopping programmes all from a single dashboard. The new capital infusion will be used to expand its operations and develop new products.