Influencer marketing enabler Cloutflow raises seed round from Aroa Ventures

Gurugram-based Cloutflow, which offers solutions for online content creators to manage their business and for brands to carry out influencer marketing campaigns, has raised a seed round led by Aroa Ventures, an investment initiative of Oyo founder Ritesh Agarwal. The funds raised have been earmarked for the advancement of technology, ramping up of marketing initiatives, attracting new talent, and to scale up brand expansion. Cloutflow claims to leverage AI-powered content analysis and cross-channel data to help brands make the right decisions when it comes to influencer marketing.