VC Fund Investments
Influencer marketing platform One Impression raises $10-M from Krafton, others
Gurugram-based Influencer marketing firm One Impression has raised USD 10 million in Series A funding led by South Korean gaming major Krafton. One Impression's platform works with brands including Cetaphil, Meesho and MamaEarth to drive growth with influencer-led initiatives. It moves these brands away from working with multiple agencies or in-house teams to its single platform for end-to-end management of influencer marketing campaigns. The company, founded by brothers Apaksh Gupta and Jivesh Gupta, will utilise the funds to expand its offerings, accelerate product development and grow its presence in international markets, starting with Southeast Asia and the UAE. One Impression last raised USD 1 million in a seed round of funding from angel investors such as Lenskart founder Peeyush Bansal, Shaadi.com founder Anupam Mittal and Olympic gold medallist Neeraj Chopra, among others.
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