Instagram-based DTC brands co. White.Inc raises $1-M from Dholakia Ventures, IPV, others

Bengaluru-based White.Inc, a digitally native consumer product holding company, has raised over USD 1 million. The round was led by Dholakia Ventures, Inflection Point Ventures and First Port alongside angel investors Suhail Sameer and Shashvat Nakrani from BharatPe, Guruvanth Vaid from 4G Capital Ventures, and Aniket Gore from Ceramet Group. The company, founded by Siddharth Gadodia and Young Yun in 2021, would use the funds to further build its team besides for product development, brand development and tech infrastructure. The company claims to be a house to premium Instagram-first D2C brands. Currently, it has 2 brands: UnBottle (Drinkware) and Totem (Apple Gears).