ITC invests Rs.13.5 Cr more in D2C baby & mother care brand Mother Sparsh

Publicly listed FMCG conglomerate ITC Ltd has made its second investment in premium baby and mother care brand Mother Sparsh, infusing INR 13.5 crore. Mother Sparsh is currently in talks to raise Series B funding between INR 90-100 crore. Mother Sparsh plans to use the Series B funds to enhance R&D and foster innovation in the critical baby and mom care segment alongside sustained product portfolio diversification. Mother Sparsh sells mostly via online channels, including its own website, and offers a range of targeted personal care solutions for moms, infants and kids. The firm had raised INR 20 crore (for a 16% stake) from ITC in November 2021.