VC Fund Investments
Jewellery etailer Aulerth raises $1.1 M from M Venture Partners, others
Gurugram-based jewellery e-tailer Aulerth has raised USD 1.1 million as seed funding from M Venture Partners, ace designer Tarun Tahiliani, Taro Nordheider (ex-CEO Swarovski Professional), the LV angel fund and other angel investors. The other investors include a network of present and ex-McKinsey partners Morten Klumb, Viktor Hediger, Satya Rao, Akhil Jain, Mohit Jain, Raman Thiagarajan. Other angel investors - Shanti Mohan, Founder - LetsVenture, Vikas Choudhury - President Reliance Jio, Deepa Bhatia (Head of YouGov India), Nishant Rao (Avataar Venture Partners), Upasna Dash (Founder and CEO of Jajabor Brand Consultancy) - also participated. By offering jewellery that is couture-inspired and consciously made, Aulerth aims to address the highly destructive impact of mining precious metals and stones for jewellery in a novel way.
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