Private Equity VC Fund Investments
Keto food seller Lo! attracts $2-M led by Mount Judi Ventures
Source INC42 (opens in a new tab)
Bengaluru-based Lo! Foods (a brand owned by Bajo Foods Pvt Ltd) has raised USD 2 million in a fresh funding round led by Mount Judi Ventures. S Ramadorai (former vice chairman, TCS) and KPB Trust's founder KP Balaraj also took part in the funding round.
Bajo sells low-carb keto food products such as atta and cookies. It operates 17 cloud kitchens in Gurugram, Delhi, Bengaluru, and Hyderabad.
The startup will use the funds for brand building and to expand its distribution channels to offline retail, B2B and hospitals. It also looks to expand its leadership team in branding and revenue generation verticals.