Kids snack brand Slurrp Farm raises $7-M from ICD, Fireside Ventures, others

New Delhi-based children-focused healthy snacks brand Slurrp Farm has raised USD 7 million from a clutch of institutional investors including Investment Corporation of Dubai (ICD) and existing investor, Fireside Ventures. Wholsum Foods, the parent company of Slurrp Farm, will use the fresh capital to ramp up product development and increase spending on marketing. The funding will also be used to expand the startup's global footprint. The startup, which offers a range of healthy snacks with 'zero-junk ingredients' for children, had raised USD 2 million from Fireside Ventures in December 2020.