Kitchenware maker Cello World raises Rs.360-Cr from ICICI Venture

PE investor ICICI Venture, via India Advantage Fund V, has invested INR 360 crore in Mumbai-based consumer houseware company Cello World. This is the first external equity fundraise by Cello World, a family-owned business with presence across 30,000 retail outlets through more than 300 distributors. Cello World focuses on hydration (steel and plastic bottles), thermoware, glassware/opalware categories.