Private Equity Angel Investments
KL Rahul invests in innerwear brand XYXX
Source Mint (opens in a new tab)
Men's innerwear and loungewear brand XYXX, has got Indian cricketer KL Rahul as its first ambassador as well as an investor in the company.
The company will strengthen its online presence and robust geographical expansion in previously untapped markets with the cricketer as the face of their marquee categories. In June 2021, the company had raised INR 30 crore in Series A funding from Sauce.vc, DSG Consumer Partners and Synergy Capital Partners.