Social VC Investments
Live-commerce platform for artisans Peepul Tree raises $6-M led by Elevar Equity
Bengaluru-based live-commerce platform Peepul Tree, which connects Indian artisans and their craftsmanship to global consumers, has raised USD 6 million in a seed funding round led by Elevar Equity. Peepul Tree aims to use the funds to support 100,000 artisans and more than 500 crafts and onboard 1,000 content creators on its platform by the end of 2023. Peepul Tree will also use the capital to digitise the artisan supply chain and build technology to bring together artisans, content creators, and customers on a single platform. Founded in 2022 by Anish Williams, Mini Menon, and Priya Jayaraman, Peepul Tree aims to build a global brand for handmade and sustainable Indian products and generate consistent demand for them. The company works with artisanal communities and content creators by aggregating supply through a cluster-based approach, creating a steady stream of demand, and managing the supply chain and logistics to global consumers using a technology-enabled platform. Peepul Tree's content arm has over 5,000 stories and films on India's heritage and arts.
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