Lotus Herbals picks up 25% stake in D2C vegan beauty brand Conscious Chemist

Beauty company Lotus Herbals has acquired a 25% stake in Gurugram-based direct-to-consumer (DTC) brand Conscious Chemist, a personal care DTC start-up that offers skin and body care products. Conscious Chemist claims that its products are all vegan, cruelty free, and micro plastic free. Lotus Herbals acquired luxury Ayurveda brand SoulTree in September 2020, followed by a 32% stake in the dermaceutical company Fix Derma in October 2021.