Low-calorie ice cream brand Noto raises Rs.4-Cr Rockstud, Titan Capital, others

Mumbai-based ice cream brand Noto that sells low-calorie ice-creams and popsicles has raised INR 4 crore in pre-series A funding led by a clutch of investors including Rockstud Capital, WEH Ventures, Titan Capital, Bollywood actor and producer John Abraham and other angel investors. Noto was founded in 2018 by husband-wife duo Varun and Ashni Sheth. It sells ice creams and fruit popsicles that are low in calories. It claims to have sold over five lakh units of ice-creams since inception. For now, the brand retails largely in Mumbai. It plans to enter newer markets.