Liquidity Events

Marico to acquire 58% stake in nutraceuticals brand Plix Life for Rs.369-Cr

Press Release  

Publicly listed FMCG firm Marico Ltd is to acquire 58% stake in Mumbai-based Satiya Nutraceuticals Pvt Ltd, which sells plant-based nutrition products under the brand Plix, for INR 369.01 crore. The deal, via primary infusion and secondary buyouts, will see Marico initially acquire a 32.75% stake in Satiya. The acquisition of the remaining 25.25% stake will be completed in tranches by May, 2025. Additionally, Marico has a right to acquire the remaining 42% in Satiya after three years from the execution date of the agreement. The consolidated turnovers of the target company for the last 3 years were: INR 106.43 Cr for FY23, INR 41.58 Cr for FY22 and INR 10.92 Cr for FY21.

From the Venture Intelligence PE-VC Deal Database: In Oct-2021, Plix Life had raised USD 5 M from Guild Capital, RPSG Capital Ventures, others. (Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)

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