Private Equity

VC Fund Investments

Marketing platform Immensitas raises Rs.6.3 Cr from Artha Venture, LoxG Ventures

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New Delhi-based Immensitas Pvt Ltd has raised INR 6.3 crore in a pre-Series A round led by Artha Venture Fund (AVF), with participation from LogX Ventures. The company will use the funds for its flagship product Lemnisk, an enterprise customer data and marketing automation platform and for R&D, marketing, and sales. The technology platform can absorb customer data points from multiple channels to provide effective marketing tools. Lemnisk claims to have registered 250% growth since October 2020. It processes over 475 million customer profiles.