Private Equity VC Fund Investments
Men's premium innerwear brand XYXX raises Rs.110-Cr led by Amazon's Smbhav Fund
XYXX, a Surat-headquartered men's premium innerwear and lifestyle brand, has raised INR 110 crore (USD 13.5 million) in a Series C funding round led by Amazon Smbhav Venture Fund. All existing institutional investors including Sauce.vc, Anicut Capital, DSG Consumer Partners and Singularity AMC also backed the firm in the round.
Founded in 2016, by Yogesh Kabra, XYXX specializes in underwear, loungewear, and athleisure made from premium fabrics, and offers them in quirky colors and designs.
XYXX has built a network of over 18,000 retailer partners across India, mapping more than 150 cities and towns. XYXX also retails on 14 digital marketplaces such as Amazon, Flipkart, and Myntra.
Company website ↗ (opens in a new tab)
From the Venture Intelligence PE-VC Deal Database: Between Mar-19 and Mar-22, XYXX had raised over USD 16 M from investors including Sauce.vc, Anicut Capital, DSG Consumer Partners Trifecta Capital, Singularity AMC and others. (Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)