Mensa Brands acquires peanut butter maker MyFitness

Digital brands aggregator and unicorn Mensa has acquired peanut butter maker MyFitness to make inroads into the health food category. Mensa Brands will scale Myfitness into existing and new channels like D2C, e-commerce platforms, quick commerce platforms and offline (supplement stores, gyms) and help it expand to global markets. Myfitness offers over 30 products including flavoured peanut butter, crispy peanut butter and high-protein bars with an average selling price of INR 500.