Other Private Equity/Strategic Investments

Movie ticketing co BookMyShow invests Rs.10-Cr in D2C marketplace Popclub

Economic Times  

Online movie ticketing and events platform Bookmyshow (BMS) has invested around INR 10 crore in Bengaluru-headquartered Popclub, a direct-to-consumer (D2C) marketplace. Founded by The Label Life founder Preeta Sukhtankar, Popclub is in talks to onboard multiple D2C brands on its platform. Each brand will have a digital storefront on Popclub. The startup - housed under Preebee Lifestyle Pvt Ltd — will use BMS' user base to source traffic to the marketplace.

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