Movie ticketing co BookMyShow invests Rs.10-Cr in D2C marketplace Popclub
Online movie ticketing and events platform Bookmyshow (BMS) has invested around INR 10 crore in Bengaluru-headquartered Popclub, a direct-to-consumer (D2C) marketplace. Founded by The Label Life founder Preeta Sukhtankar, Popclub is in talks to onboard multiple D2C brands on its platform. Each brand will have a digital storefront on Popclub. The startup - housed under Preebee Lifestyle Pvt Ltd — will use BMS' user base to source traffic to the marketplace.
Want to receive such news items in your inbox? Click Here to sign up for a trial.