Other Private Equity/Strategic Investments
MS Dhoni invests in home interior co HomeLane; to be its brand ambassador
Cricketer MS Dhoni has invested in Bengaluru-based home interior company HomeLane. As part of the partnership, Dhoni will also be the brand ambassador for the end-to-end home interiors brand. As HomeLane expands into new markets and deepens its presence in its existing 16 cities, its strategic association with Dhoni is expected to enable it to create visibility and connect with its consumers. HomeLane plans to add 25 new Tier II and Tier III cities over the next 2 years and has earmarked INR 100 crore in marketing spends to support this expansion.
From the Venture Intelligence PE-VC Deal Database: Between Jan-15 and Sep-20, HomeLane raised over $58-M from Stride Ventures, JSW Ventures, Evolvence India, Accel India, Sequoia Capital India, Pidilite Group, FJ Labs, RB Investments, Aarin Capital, Baring India and others. (Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)
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