MS Dhoni invests in home interior co HomeLane; to be its brand ambassador

Cricketer MS Dhoni has invested in Bengaluru-based home interior company HomeLane. As part of the partnership, Dhoni will also be the brand ambassador for the end-to-end home interiors brand. As HomeLane expands into new markets and deepens its presence in its existing 16 cities, its strategic association with Dhoni is expected to enable it to create visibility and connect with its consumers. HomeLane plans to add 25 new Tier II and Tier III cities over the next 2 years and has earmarked INR 100 crore in marketing spends to support this expansion.