Natural fragrance brand Nirmalaya raises $800-K led by Artha Venture Fund

Natural fragrance brand Nirmalaya has raised USD 800,000 in a seed funding round led by Artha Venture Fund (managed by Artha India Ventures). Other investors in the round include The DotIn Network, Shiprocket – Huddle Accelerator, Flawless Company Family office and a few angels. The company plans to use the fresh capital for marketing and growth. Founded in 2020 by Bharat Bansal, Surbhi Bansal, and Rajeev Bansal, Nirmalya manufactures and distributes a range of chemical-free, low-carbon incense and perfumes after processing floral waste collected from over 300 temples in the NCR region.