Natural skincare brand Phases raises Rs.30-L from Shobitam Inc

Phases , a natural skincare startup based in Davangere, Karnataka, has raised INR 30 lakh from Shobitam Inc. The funding was raised through Phases' participation in 'Indian Angels', an angel investment show on the OTT platform JioCinema, against a 20% equity dilution. The startup plans to use the funds to strengthen product development, customer experience optimization, marketing, brand visibility, and to enhance growth. Founded in 2021 by Sannjana Raghu Amberkar and her husband, Phases claims to use plant-based ingredients and claims to offer fragrance-free, vegan, cruelty-free, and sustainable products. The range addresses common skincare issues like hormonal changes and acne, catering to teens and tweens.