Private Equity Other Private Equity/Strategic Investments
Nazara unit invests in gaming accessories brand Wings
NODWIN Gaming, a subsidiary of publicly listed Nazara Technologies Limited, has made a strategic investment in Nagpur-based Wings, a gaming accessories brand that designs and deals in gaming audio gear. Through this association, NODWIN aims to scale up and strengthen its retail presence and accelerate its direct-to-consumer approach for the gaming and esports audiences in India.
Wings is a Gaming Accessories brand selling mobile gaming earbuds, gaming neckbands as well as PC gaming headphones ,keyboards and mouse. The brand caters to Gen-Z and millennial gamers by offering premium gaming products with stylish designs at affordable price points.
As part of the investment, the plan will be to roll out a custom series of gaming headphones themed around popular Indian gaming and esports talents and influencers under NODWIN Gaming's umbrella and popular esports organizations in the country.