Non-alcoholic beverage seller Sober & Co raises Rs.75-L

Kolkata-based Sober & Co has raised INR 75 lakh in a funding round led by Sunaina Bhattacharya and Anuj Dhariwal of New Ground Collective, representing a syndicate of seven angel investors.Founded in 2022 by Sharan Kripalani and Nishant Kripalani, Sober & Co. produces handcrafted, ready-to-drink, non-alcoholic cocktail mixers and zero-sugar beverages sweetened with monk fruit. It currently operates across retail, HoReCa, Blinkit, and D2C (direct-to-consumer) channels.The firm plans to use the capital to support inventory, manufacturing capacity, advertising for quick-commerce platforms, and team expansion to facilitate a national retail presence.