Angel Investments
Oats-based dairy alternatives startup Oatey attracts funding from cricketer Ajinkya Rahane
Bengaluru-based D2C (direct-to-consumer) dairy alternatives startup Oatey has raised funding from cricketer Ajinkya Rahane, who will also be the firm's brand ambassador. The funding will go towards raising awareness about the plant-based dairy alternatives brand and for brand building efforts. The fresh capital will also be deployed to hire talent, expand into the offline channel and launch new products. The brand is also looking to scale by partnering with institutional accelerators in the plant-based space. Oatey sells dairy alternatives such as oats milk, millet milk and chocolate oat milk globally through its website and e-commerce marketplaces.
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