VC Fund Investments
Online content startup Social Swag raises Rs.9.6 Cr led by FirstPort Capital
Mumbai-based content startup Social Swag has raised INR 9.56 crore (USD 1.17 million) in a funding round led by FirstPort Capital with participation from Unicorn India Ventures, IP Ventures and several others. The company has reportedly been valued at INR 90-100 crore, post allotment. Social Swag will issue 17,060 Series Seed C compulsory convertible preference shares (CCPS) at INR 5,603 per share to raise INR 9.56 crore. FirstPort Capital led the financing round with INR 3.02 crore followed by Unicorn Ventures who invested INR 1.72 crore. Feroza Jamshed Mody, Kate K Dinshaw and Shekama Family Trust put in INR 1 crore each. Further, IPV Advisors also joined the round with INR 19 lakh. The remaining sum came from 50 other investors. In January 2020 , the startup had raised USD 3.5 million in a Pre-Series A round from Unicorn India Ventures, IMEF and other high net-worth individuals (HNIs). Launched in 2020 by actors Akshay Kumar and Rana Daggubatti, Social Swag has multiple verticals of its offering like masterclasses, live learning and personal shoutouts.
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