Liquidity Events
Online influencer brand MissMalini acquired by MyGlamm
Content-to-commerce conglomerate Good Glamm Group (MyGlamm) has acquired Mumbai-based celebrity media and influencer talent management network MissMalini Entertainment. Post deal, MissMalini Entertainment will continue to function independently while bringing its expertise to the Good Glamm Group. MissMalini Founder Malini Agarwal and Co-Founders Nowshad Rizwanullah (also CEO) and Mike Melli (also CRO) will continue to lead the company. MissMalini's five business divisions include MissMalini Media (multi-format original content and marketing), Girl Tribe by MissMalini (women's community platform), Ignite Edge (celebrity and talent management), Agent M Creative (creative agency) and MM Studios (video production house). These digital assets are claimed to reach over 60 million people a month. This deal offers Good Glamm Group unprecedented access to a robust network of influencers, celebrities, and market know-how to enhance its unique content-to-commerce play. The Good Glamm Group owns a bouquet of digital media brands including POPxo, ScoopWhoop, BabyChakra. Its media division generates over 3.5 billion monthly impressions and has over 150 million unique users.
From the Venture Intelligence PE-VC Deal Database: In Nov-17, Orios VP and NEA had invested more than INR 7 crores in MissMalini.com
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