Organic food brand Nutty Yogi raises $655-K led by Multiply Ventures

Bengaluru-headquartered clean-labelled organic food brand Nutty Yogi has raised about USD 655,000 led by Multiply Ventures. The startup will use the capital to expand its footprint beyond the direct-to-consumer (D2C) model by launching with brick and mortar retailers. At present, it sells through e-commerce channels and on its website. The brand — launched in 2017 by Pallavi Gupta and Gaurav Jain — claims to offer over 200 organic food products across daily essentials, healthy snacking, condiments, breakfast mixes, and immunity-enhancing products.