Pasta & noodles brand WickedGud raises Rs.2.25 Cr from actor Shilpa Shetty

Mumbai-based D2C (direct-to-consumer) ready-to-cook brand WickedGud has received INR 2.25 crore from Bollywood actor Shilpa Shetty, who will also be the brand ambassador for the firm. Founded in 2021 by Bhuman Dani, Monish Debnath and Soumalya Biswas, WickedGud offers pasta and noodles. It is an online brand that sells products on its website and marketplaces such as Amazon, Blinkit, BigBasket, and Swiggy Instamart. The startup claims that its products are made using innovative Steaming and Convection Air Drying (SCAD) technology.