VC Fund Investments
Personal care brand Sublime Life raises $2-M from Roots Ventures, HNIs, others
Mumbai-based curated clean beauty startup Sublime Life, owned and operated by 1908 E-ventures Pvt Ltd, has raised nearly USD 2 million (close to INR 15 crore) from Roots Ventures, the family offices of Apar Industries and Umesh Sanghvi India as well as from HNIs and senior professionals from Reckitt, Google, IBM and founders of a digital marketing firm. The funds raised will be utilised towards scaling up and strengthening the operations of Sublime Life, as well as for also boosting 1908's strategy to establish itself as a house of brands. 1908 is also evaluating more brand acquisitions and investments that find synergy with Sublime Life's brand positioning. Promoter group Ador, and founders participated in this round as well with guidance from the transaction advisors, Nyuleaf Advisors, and ALMT Legal Bangalore.
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