Angel Investments
Personal care brands sampling enabler Minifeel raises Rs.3-Cr from angels, 100X
Mumbai-based direct to consumer (D2C) startup Minifeel has attracted INR 3 crore in a pre-seed funding round led by 100X.VC. Angel investors Vijay Jain, Ajay Mokariya, Ganesh Iyer, Yash Kotak, and Niraj Chhajer, among others also invested in the funding round. The company plans to use the new funds to develop the technology to personalise the consumer's experience, and increase its trial product offerings for customers by partnering with premium beauty brands. Co-founded in 2022 by Sagar and Shyam Mithiya, Minifeel offers premium skincare and cosmetic products in trial packs, allowing customers to try out any product at an affordable cost. The company also serves as a marketing channel for brands to help create awareness among the right consumers at zero cost.
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