VC Fund Investments
Personal care products maker Innovist attracts $7-M led by Amazon Smbhav Venture Fund
Innovist, the Gurugram-based parent company of consumer brands Bare Anatomy and Chemist at Play, has raised USD 7 million in a Series A funding round led by Amazon Smbhav Venture Fund. Existing investors, including 72 Ventures, the family office of Nykaa founder Falguni Nayar and former KKR India head Sanjay Nayar, Accel India and Sauce.vc, also participated in the funding round. The proceeds will be used for product innovation, market expansion, and team building. Founded in 2018 by Rohit Chawla, Sifat Khurana, and Vimal Bhola, Innovist, earlier known as Onesto Labs, offers personal care products. It currently has three brands – Bare Anatomy, Chemist at Play, and SunScoop.
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