Personalized customer engagement hub Casa Retail AI to raise $10-M from Ginesys

Gurugram-based Ginesys, an end-to-end technology solutions provider for retail businesses, will invest USD 10 million (about INR 74 crore) over the next three years in Chennai-headquartered Casa Retail AI. Casa will use the investment to further build on its capabilities to provide better algorithms support and expand marketing of its AI-driven omni-channel brand customer engagement products. Casa aims to ensure the right set of consumers reach brand webstores and offline stores, helping these consumers find the products they need quickly and reward them for their brand loyalty. This will be the fourth major investment by Ginesys after Browntape, Zwing and EaseMyGST.