Private Equity

VC Fund Investments

Petcare co Supertails raises $10-M from Fireside, Saama Capital, DSG Consumer, others

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Supertails, a tech-enabled pet-care startup, has raised USD 10 million in a Series A round led by Fireside Ventures, alongside existing lead investors Saama Capital and DSG Consumer Partners. The round also saw participation from angels such as Kunal Shah (Founder, CRED); Sanjay Kapoor (Founder and President, Genesis Luxury Fashion); Varun Alagh (Co-founder, MamaEarth); Ankit Nagori (Founder, Curefoods); and Shashank Mehta (Founder, The Whole Truth Foods). The Bengaluru-based startup will use the funds to unveil its own app. It is also building its own D2C brand—Henlo. Additionally, Supertails will focus on the expansion of verticals (vet diets and pet pharmacy channels), strengthening the supply chain, and innovating the post-sale experience. Supertails was started by former Licious executives Varun Sadana, Aman Tekriwal, and Vineet Khanna, in June 2021. It claims to offer pet supplies, online vet consultations and online behavioural training. It offers an assortment of 10,000+ SKUs and 200+ partner brands across pet food, treats, accessories, and grooming.