Private Equity

VC Fund Investments

Ready-to-cook Asian cuisine brand MasterChow raises $461-K from WEH Ventures, others

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MasterChow, a ready-to-cook Asian cuisine brand, has raised more than USD 461,000 (about INR 3.5 crore) in a seed round led by WEH Ventures. The round also saw participation from angel investors Aditya Singh and Ravi Shroff. The fresh funds would be used to double down on the company's manufacturing capabilities, product development, hiring new talent and geographic expansion plans. The brand, started in 2020, claims to have served over three lakh families. Currently, the brand is shipping to 2,800 cities in India and has products available on online marketplaces like Amazon, BigBasket, Grofers, Instamart, and offline stores such as Modern Bazaar.