Retail intelligence platform Fairdeal raises $2-M led by WaterBridge Ventures

Gurugram-headquartered retail intelligence platform Fairdeal.Market has raised USD 2 million in a funding round led by WaterBridge Ventures. Participants in the funding round include Gemba Capital, GrowX Ventures, Ananta Capital CEO Priyaranjan Kumar, and Vini Cosmetics CFO Manish Bajoria. Founded in 2022 by brothers Prateek Bansal and Yash Bansal, Fairdeal is building a data-led distribution network to provide full-stack offline distribution service to D2C (direct-to-consumer) brands. It also helps regional and global brands launch new products and enter new markets.