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Retail-tech co Arzooo bags extended Series B funding from existing investors

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Bengaluru-based Arzooo, which enables brick-and-mortar stores to go online, has raised additional capital from existing investors as part of its extended Series B funding round.The startup had raised USD 70 million in Series B funding in June 2022 from SBI Investment, 3 Lines, Trifecta Capital, and DoorDash Founder Tony Xu.With the additional funding, Arzooo plans to strengthen its technological infrastructure, improve operational efficiency, and deepen focus on the consumer durables market.Founded in 2018 by former Flipkart executives Khushnud Khan and Rishi Raj Rathore, Arzooo recently launched gostor.com - a consumer platform to help take partner offline stores online. The B2C (business-to-consumer) platform allows retailers to sell their goods directly to consumers and grow their business by participating in online sales and reducing dependence on store footfalls.