PE Fund Investments
Rollup e-commerce aggregator Goat Brand Labs raises $50-M
Bengaluru-based D2C (direct-to-consumer) rollup e-commerce startup Goat Brand Labs has raised USD 50 million in a Series A round from new and existing investors including Winter Capital, 9Unicorns, Venture Catalysts and NBFC lenders Vivriti Capital and Oxyzo Financial Services. It plans to use the funds to acquire and scale more brands. The firm is already in talks with 12 brands. Founded by ex-Flipkart executive Rishi Vasudev and Turms founder Rameswar Misra, Thrasio-style Goat Brand Labs acquires D2C lifestyle brands and helps them grow online. Since its launch in May 2021, it has acquired more than 15 brands including Pepe Jeans, petcare brand Doggie Dabbas, Indian wear brands trueBrowns and Abhishti, beauty and skincare platforms Neemli and Nutriglow and gardening solutions brand Leafy Greens. By 2025, the startup plans to have 100 brands, eyeing a revenue of USD 1 Billion.
From the Venture Intelligence PE-VC Deal Database: In July 2021, Goat Labs had raised over USD 36 million from Tiger Global, Flipkart Ventures, Mayfield, Nordstar, Better Capital along with angel investors Sujeet Kumar of Udaan, Virender Gupta of DailyHunt, and Ranjan Pai of Manipal Group. (Subscribers to the database can login to view the valuation, deal structuring and other transaction details.)
Want to receive such news items in your inbox? Click Here to sign up for a trial.
