SaaS startup UserStudy raises funding from Better Capital

Bangalore-based UserStudy, a SaaS startup that simplifies user research for product teams, has raised USD 1 million in a pre-seed funding round led by Better Capital. Other investors who participated are Sparrow VC, Maninder Gulati, Good Capital and executives at Gojek, Microsoft, Meta, Oyo, FlexiLoans and Upgrad. UserStudy is building a video-first research solution that gathers insights from video and audio channels in an organisation, and consolidates all insights and feedback in one place. The company also helps product teams in recruitment of the research participants with segmentation on demographics and professional attributes.