Private Equity

VC Fund Investments

Sales-enabler for brands on ONDC Bitsila raises funding from Antler, Phanindra Sama

Startup Story  

Bitsila , a Bengaluru-headquartered sales-enabler on the Open Network for Digital Commerce (ONDC) marketplace, has attracted pre-seed funding from Antler and Phanindra Sama, co-founder of online travel portal Redbus. Founded by Dasharatham Bitla, Sooryah Pokkali, and Likhma Ram, Bitsila functions as a Technology Service Provider (TSP) on ONDC. It claims to accelerate the establishment of an online presence for non-digital sellers, enabling them to create branded websites and mobile apps to enhance customer reach. The platform caters to retail houses, brands, logistics service providers, online retail aggregators, and entrepreneurs seeking to sell on ONDC. Bitsila offers integration with over 20 platforms, including popular e-commerce platforms like Shopify, Magento, WooCommerce, and channel managers such as Vinculum, Easyecom, and Urbanpiper.