Sales productivity enhancer Luru attracts $1.4 M from India Quotient, Gemba Capital, others

Luru, a Bengaluru-based sales productivity workspace, has attracted USD 1.4 million in a seed funding round led by India Quotient with participation from Gemba Capital and angel investors. Luru was founded in 2022 by Karthik, Sanjeeth, Sid, and Anand, ex-CXOs of Exotel. It claims to make customer relationship management (CRM) simple and valuable for revenue teams by enabling no-code process automations and faster CRM updates from anywhere, boosting CRM data hygiene, sales rep productivity, and the overall efficiency of the GTM teams.